The Full Story
About
We are an unlikely alliance of Master Sommeliers, winemakers, vineyard owners, product experts, and AI specialists united by one belief: wine should bring people together, not push them apart.
Background
Founder, Jason Smith, uniquely embodies this intersection as a certified sommelier, winemaker, and globally recognized AI expert who has built transformative experiences for the world's largest organizations. Black Tongue Society came together after witnessing the same paradox from our different vantage points: as wine information became abundant, genuine connection became rare. Intimidation replaced invitation, algorithms replaced authenticity, and scoring apps replaced the simple joy of sharing a bottle of wine with someone you love.
Mission
We're building technology that creates space for what matters, real moments, genuine connections, and genuine understanding. AI should amplify humanity, not replace it, removing barriers so authentic experiences can flourish. When Master Sommeliers, award-winning winemakers, product leaders from global companies, and AI researchers agree that the answer isn't more data but a more profound connection, you know it's revolutionary.
Vision
In 2025, Black Tongue Society will fundamentally change the way people experience, remember, and share wine through our patented innovations and partnerships with forward-thinking wineries.
Wine's 8,000-year history of bringing people together won't end with an algorithm telling you what to drink. In an era of endless digital noise, BTS is doing the most radical thing possible: helping people feel something real.
