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Grapes

Sense & Anchor

Transform Every Guest Into a Lifelong Story

Know your guests' wine journeys before they walk through your door.

Sense & Anchor delivers real-time insights into customer preferences and milestone moments, empowering authentic connections that convert visitors into passionate advocates.

Greet Guests as Friends, Not Strangers

Imagine understanding each visitor's complete wine journey; their favorite moments, milestone celebrations, and personal preferences, before they even arrive.

Sense & Anchor gives your team instant access to guest insights, creating personalized experiences that feel magical to customers and effortless for staff. Transform casual tastings into lifelong relationships with our subscription service that bridges the gap between their wine life and your winery.

Image by Aaron Doucett

Explore the Intelligence Behind Every Pour

Vintner Intelligence gives you the full picture—complete analytics, unlimited staff accounts, guest insight tools, and automated, memory-driven marketing. Upgrade to premium tiers for POS and Wine Club integration, custom Anchor experiences, and exclusive access to regional trend data. No setup fees. No hidden costs. Just deeper connections with every guest.

Revolutionary Anchor System

Guest Journey Intelligence

  • See which wine moments brought them to your door

  • Understand their experience level without awkward questions

  • Access their Anchor history to personalize every interaction

  • Know their celebration moments before they mention them

Extended Customer Experience 

 Beyond-the-Winery Analytics

  • Track how customers experience your wines in their daily lives

  • Discover which of your wines become milestone memories

  • See patterns in when and why people open your bottles

  • Understand the emotional contexts that drive repurchases

Direct Engagement

Memory-Driven Communications

  • Connect directly with members through in-app messaging and updates

  • Share harvest videos, production stories, and winemaker notes that become part of their journey

  • Auto-personalize new release announcements based on their Anchor history

  • One-click sharing to Instagram, Facebook, and other platforms with Anchor-ready content

  • Transform tasting notes into memorable stories that resonate with each member's experiences

  • Real-time engagement when members create Anchors with your wines

Enhanced Winery Experiences

Smart Notification System

  • Real-time alerts when VIP guests book visits or approach your location

  • Instant insights delivered to staff tablets and phones

  • Pre-arrival preparation prompts with guest preferences and history

  • Post-visit follow-up triggers based on captured moments

Integrated For Ease

Seamless System Integration

  • Direct sync with Commerce7, WineDirect, Vin65, and other major platforms

  • Automatic club member recognition and preference updates

  • POS integration for purchase history and Anchor connections

  • API access for custom CRM and marketing automation tools

Authentic Experiences

Effortless Excellence

  • Staff receive easy-to-remember guest insights via our app as they arrive

  • No more guessing, know exactly how to make each visit memorable

  • Convert more visitors to club members through an authentic connection

  • Create Anchor-worthy moments that guests share and remember

Limited First Release Program

Only a few more Founding Vintner spots are available. Be among the first wineries to revolutionize how you connect with guests. Founding members receive lifetime preferred pricing, exclusive input on feature development, and premier placement in our consumer app. Your commitment to creating memorable experiences deserves recognition and rewards.

Join the Black Tongue Society

Be the first to get access to the Sense & Anchor app. 

© 2025 BLACK TONGUE SOCIETY, LLC

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